Esther Bunny x Amostyle
License Project
Identifying Relevant Trends that have resonance in the season and considering the impact of the project on the brand.
2026: An underlying need for emotional comfort through nostalgia, embedded in a romantic and feminine language, as well as a “Heisei” playfulness.
TREND REPORTS compiled for team with WGSN research :
Esther Bunny is the creation of artists Esther Kim, a Korean native who grew up in America.
Her character’s message of : “Love my self, Love your self”
resonated with the positivity of the Amostyle by Triumph mindset. 2024 Wego trend ranking showed Esther Bunny to be high in many genZ categories and was no.1 in the Girly category (ガーリー界隈キャラ）and TREPO (Trend Reporting) also reported it to be no.2 in popularity under Hello Kitty.
Reaching out to license company K Vision, we worked to create a capsule collection to launch for August 2026.
Color story built up in collaboration of license brand palette and Amostyle season colors.
Working with the color palette and the brand handbook with designated artwork, we created original print designs that would appeal to different tastes.
Challenges: calibrating fine line prints on knit jersey and pointelle jersey for intimates and leisure wear.
RTW co-ordination bra tops with delicate double spaghetti straps and cropped vests with built in molded cups and corresponding shorts in Cotton and PU Pointelle Jersey in 3 prints. Front open short sleeved jersey pajamas with shorts in all over print jersey and placement pad print. The pajamas have heart shaped buttons and picot edged trim for feminine detail.
Techpack sample from Amostyle team in English. This collection was produced vertically with an Indonesian based factory with supporting supply chain members in Triumph’s HK based offices. All design and fitting notes communicated in English.
For accessories, small mesh bags with printed detail and Chenille embroidery （サガラ刺繍）of character face with corresponding drawstring bags designed to accompany the apparel.
