Triumph x EssBy
Collaboration Project with Kyoko Hasegawa
As part of the vision to modernize Triumph’s aesthetic, a collaboration project began with Model and Actress Kyoko Hasegawa’s apparel brand EssBy.
EssBy’s Message of Self-Love 自愛 resonated with Triumph’s new vision to promote female self-confidence and self-love through more contemporary looking designs. As well as introducing intimates in a new clean aesthetic, we incorporated trend aware RTW items.
Concept Building
Working extensively with Kyoko and her team, a lot of time was invested in Concept Building, Trend analysis and market research which informed us of fabric, silhouette and color choice.
There is a distinct colour palette and taste to EssBy that we took care to represent in our collection. Keeping to the Triumph seasonal colour story, we chose colours in harmony with it that represented the stronger tones that Kyoko brought to the table.
COLOURS
Tech pack sample by Design team for Cotton knit jersey body suit with built-in molded cups and mesh yoke.
